This past Thursday night, amid swirling speculation about an incident at Brown University, CNN’s Kaitlan Collins took to social media, noting the confusion and directing people to her network’s 9pm newscast.
While CNN is certainly not a flawless news source, her words rang true for a lot of people. It is one of the outlets where one can locate grounded and largely reliable reporting – notably during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.
A Vulnerable Position During a Business Battle
But the news network, now 45 years old, finds itself in a vulnerable situation as two massive media corporations compete for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has become part of a major game of business acquisition, not as a question of what serves the news-consuming public.
“This represents another instance of the profound systemic issues with roots in many years of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The speculation about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.
“It is often framed as a corporate drama with key players as the main characters, but there is very little discussion of the societal benefit,” Pickard added.
A Further Factor: The Former President
This situation is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” antagonist.
Remember the chants of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now says that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to favor that bidder more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that venerable news network.
A Possibility of Continued Turmoil
Notably, if Netflix prevails, CNN and other cable outlets would first be carved out into a standalone company. This might be a welcome development to many at the network, but it’s hardly a secure position. That arrangement could set up CNN for another sale. The cycle continues.
According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.
“Both acquisition attempts would be bad for the country, and both should be opposed by the government,” Wu stated.
The Core Challenge and a Path Forward
Regardless of the resolution regarding CNN, the larger issue persists.
“What we have now is a very anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Regulatory choices – originating in the 1930s and 1940s – helped to build this hyper-commercialized monster, and revised policy decisions can address it.
Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that is not to say it will not happen in the future.
Measures that bolster independent news organizations, aid local journalism, finance public media, and prevent the concentration of media power in very few hands are not only possible – they are necessary for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be tools in the latest acquisition battle.